Job Overview

Summary of Position

The Digital Marketing Specialist within our church’s Creative Team is a key role responsible for developing and implementing digital marketing strategies to enhance our online presence and engage the community. This position involves running and managing paid ad campaigns, creating and optimizing email and text content, analyzing digital metrics and good SEO practice, and implementing good copywriting skills to engage those inside and outside of Mercy Hill. The ideal candidate will have a strong understanding of the intersection between digital marketing and the unique needs of a church community, contributing to the overall success of our mission of making disciples and multiplying churches. Collaborating closely with the Creative Team, this role plays a vital part in fostering a meaningful and impactful online experience for our church members and beyond.

Job Description

CHARACTER:

1. Affirms Mercy Hill Church’s Articles of Faith (which are the Baptist Faith and Message 2000).
2. Affirms Mercy Hill’s Church Covenant for Covenant Members.
3. Models the biblical standard of personal conduct and lifestyle that is expected of all covenant members.
4. Fully participates in the life of Mercy Hill Church as an active covenant member.

CULTURE:

1. We think deeply.
2. We are a hungry staff.
3. We are white hot worshippers.
4. We are fun to be around.
5. We are data driven people.
6. We are going to focus what is primary.
7. We build teams.
8. We see an extreme value in the weekend gathering – disciples are made in rows and circles.
9. We are a pragmatic bunch of people.
10. We have courageous faith.

COMPETENCIES:

1. Demonstrate the capacity to work alongside the Communication Director to develop well-thought-out plans that leverage various online channels effectively. This includes understanding target audiences, the Mercy Hill brand, selecting appropriate digital platforms, and outlining a roadmap for achieving specific marketing objectives
2. Analyze key performance indicators such as conversion rates, click-through rates, and engagement metrics. The ability to use these insights to optimize campaigns and strategies is essential for achieving optimal results.
3. Possess creative skills to develop engaging content that resonates with the target audience of the church.
4. Demonstrate strong leadership, effective communication, and excellent organization and planning skills.

Duties and Responsibilities 

 1.    Paid Media Strategy

• Manage and optimize paid ad campaigns, including social media, Google, and Bing
• Monitor industry trends, best practices and engagement metrics to continually improve our paid ad strategies and tactics

2. Copywriting

• Create compelling and persuasive copy for various digital channels, including website content, blog posts, social media, and marketing collateral
• Ensure consistency in messaging and brand voice across all communication materials

3. Email & Text

• Plan, execute, and optimize email marketing campaigns to nurture leads, engage our church and those outside, and drive first-time guests
• Develop and implement SMS and text message campaigns to reach and engage the target audience

4. SEO Strategy & Implementation

• Utilize data analytics tools to measure and analyze the performance of digital marketing campaigns and provide actionable insights and recommendations (Google Analytics)
• Execute optimization tasks for projects including but not limited to keyword research, backlinked-focused projects, and UX/website redesigns