Partners Marketing Strategist
Job Overview
The Partners Marketing Strategist plans effective communication strategies for YouVersion initiatives, using emails, blogs, push notifications, in-app messaging, and social media. This role primarily supports the Partnership and Content teams, and leads YouVersion social media strategy.
Job Description
What You'll Do
- Lead the YouVersion Social Media team by setting the overarching strategy and empowering team members to execute.
- Work closely with the YouVersion Partnership team and other Marketing Strategists to creatively leverage and promote in-app content from partners.
- Develop go-to-market strategies for YouVersion products and features that empower Bible publishing partners, content partners, and churches.
- Develop strategic campaigns and craft comprehensive campaign briefs that include clear objectives, customer research, and execution details.
- Steward the brand positioning of assigned product(s) on social and maintain a pulse on the competitive landscape.
- Develop actionable insights based on data and communicate this information clearly through verbal, written, and visual channels.
- Maintain a thorough understanding of the organization's communication stack to maximize features and capabilities.
- Collaborate with product leaders, partners, data analysts, copywriters, graphic designers, product managers, videographers, and stakeholders to develop and execute strategies.
- Review data to inform strategy related to audience segmentation and communication strategies.
- Stay ahead of industry trends and constantly evaluate how YouVersion can leverage existing and emerging technology and platforms to advance engagement.
- Lead and coach team members as assigned.
- Effectively present ideas with vision and direction.
Skills Needed to Succeed
- Excellent verbal, written, and interpersonal communication skills to foster relationships and partnerships.
- Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
- Storing writing, editing, and proofing skills.
- Ability to self-motivate, make independent decisions, and solve problems.
- Ability to manage conflict and differing opinions while maintaining composure.
- Effective at process and organizational management to coordinate, structure, and provide vision to projects.
- Strong leadership skills and understanding of developing and guiding others.
- Bachelor's degree preferred.
- 3-5 years of related work experience.
Church Name: YouVersion
Location: Edmond, OK
Website: https://www.youversion.com/
Job Type: Full-time
Role: OTHER
Salary: TO BE DETERMINED
Date Posted: 6 months ago
Location: Edmond, OK
Website: https://www.youversion.com/
Job Type: Full-time
Role: OTHER
Salary: TO BE DETERMINED
Date Posted: 6 months ago