Job Overview

The Vice President of Marketing & Communications (VPMC) oversees the marketing, communications, and ministry partner experience strategies for the organization. This position is responsible for generating the "wow" that grows the value of East-West's brand and attracts and serves ministry partners for its mission and services. The VPMC plays a key leadership role in East-West's overall public relations, communications, and brand development strategies. Success for the VPMC will be determined by establishing annual audience growth and revenue generation goals with the EVP of Development. Additionally, the VPMC is responsible for working with other department heads on various marketing and communication needs in order to maintain organizational brand consistency and to achieve related interdepartmental goals.This position is responsible for playing their part to achieve the bigger mission of East-West and for ensuring that all marketing and communications are clearly aligned with East-West Ministries Vision, Mission, Values, Statement of Faith, and Biblical principles.

Job Description

• Growing Visibility
  • Generate and amplify opportunities for the East-West brand to gain credibility and for East-West leadership to be viewed as missions thought-leaders.
• Marketing
  • Develop and execute a marketing strategy in coordination with Development and Field teams to generate greater reach to East-West's target market.
• Revenue
  • Develop and execute a revenue growth strategy for communications channels, which supports East-West's annual revenue goals.
• Ensure Excellence in the Ministry Partner Experience with Donors and other External Audiences
• Communications and Brand Management
• Provide day to day leadership and management to the Marketing and Communications Team